NEWSThe Business Moments That Trip Up Even the Most Famous Founders
A celebrity launches a tequila brand on a Tuesday, racks up a viral week of press, and by the next quarter the warehouse is holding pallets nobody ordered. It's a familiar arc. The spotlight sells the first case. The second case has to be sold by a business, and running a business, celebrity or not, tends to fall apart in a handful of predictable places, none of which get airtime on the podcast circuit.