Gwyneth Paltrow Joins the Seinfelds to Benefit Baby Buggy at Balenciaga

When you want to raise money for a great charity, it helps to have friends in high places... including your own spouse! Baby Buggy's president and founder, Jessica Seinfeld, enlisted the help of her hubby Jerry and pal Gwyneth Paltrow for an evening of shopping at Balenciaga in East Hampton, N.Y. on Wednesday to benefit her charity.

OK! GALLERY: GWYNETH, SJP & JESSICA TAKE CFDA AWARDS

Baby Buggy is an organization "dedicated to providing New York City’s families in need with essential equipment, clothing, and products for their infants and young children."

OK! NEWS: LISTEN TO GWYNETH PALTROW'S NEW SINGLE "COUNTRY STRONG"

As a mother of two, Gwyn can definitely appreciate how important having the right child-rearing tools is!