Is Alec Baldwin really quitting 30 Rock, or was his announcement that he would leave the show a negotiating tactic worthy of his wheeler-dealing character Jack Donaghey?

His brother Stephen Baldwin thinks it's the latter.

In an interview published on July 6 of this year, the actor told CNN that he would leave the Emmy-winning hit at the end of his contract in 2012.

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But apparently his little bro isn't convinced.

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"Its a bunch of rubbish," Stephen exclusively told OK! recently. "I think he'll continue to do it as long as the show goes."

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In fact the Usual Suspects star thinks that Alec is just bluffing and holding out for a better deal.

"I think that there's ways that they're going to motivate him to stay around," Stephen confided.

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