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May 15, 2008

Harrison Ford Is a Real-Life Indiana Jones

photo_caption
(Getty Images)

Harrison Ford, who helped glamorize archaeology on the big screen with his iconic character Indiana Jones, is lending his star power to the Archaeological Institute of America.

Ford has been chosen to be on the Boston-based organization's board of directors, which promotes archaeological excavations, research, education and preservation worldwide.

President Brian Rose praised Ford's contribution on Thursday, saying his Indiana Jones character has played a major part in boosting interest in archaeological exploration.

Indiana Jones and the Kingdom of the Crystal Skull opens on May 22.

 
 
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Re: Harrison Ford Is a Real-Life Indiana Jones

The AIA is using Harrison Ford in a desperate attempt to gather funding for their upcoming digs. It's an effective PR move for Ford, to create real-life synergy with the AIA organization and boost movie excitment. The AIA gets the benefit of increased internet hits, maybe one additional magazine subscriber, maybe one additional member. Yet....how often does the Executive Board roll their eyes and mutter behind Ford's back that he is "as dumb as they come" yet instantly grant him Board of Director status? Get some class AIA.

Selling08 SAT MAY 17, 2008 1:28PM
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