Just because she's busy preparing to welcome a baby with her hubby Jay-Z doesn't mean Beyoncé can't make time for her personal business endeavors! The singer, dancer, designer and now fragrance entrepreneur debuted her new perfume last night at the Dream Downtown in NYC. Introducing: Pulse, by Beyoncé!

12 photos in the gallery

OK!'S RED CARPET CONFIDENTIAL: BEYONCE'S BABY GETTING A STAR?

Beyoncé and Jay-Z will welcome their first child early in 2012, and we can't wait to see who he or she takes after. Either way, that's going to be one adorable baby!

OK! NEWS: BEYONCE CANCELS APPEARANCE IN MICHAEL JACKSON TRIBUTE CONCERT

Bey announced her impending motherhood on the night of the MTV VMAs and finished her onstage performance by rubbing her burgeoning belly.