We're beginning to see Eddie Cibrian in a whole new light! The husband of LeAnn Rimes posed shirtless poolside for a new 2012 Charisma campaign and wow does he look sexy!

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The 38-year-old actor promoted the bath and bedding products by looking sexy for the camera. Eddie's ex-wife wife, Brandi Glanville, shared her thoughts on the sexy campaign to Huffington Post.

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"If he is making money then it keeps my check higher, so I hope it works out for him," Brandi said. "He looks the same as always. He's a good looking guy, I just hope this sells some sheets."

Do you think Eddie's sexy campaign will sell?