Gwyneth Paltrow looked effortlessly chic today as she made her way through London's Heathrow airport in skinny jeans, sunglasses and a checked blazer.

OK! GALLERIES: GWYNETH PALTROW COOKS UP ATTENTION IN NYC

Gwyneth was named the face of Hugo Boss's new perfume line, Boss Nuit Pour Femme, last week.

Of her newest gig she told WWD: "To me, the Boss woman is driven, ambitious, and goes after what she wants, but she balances being strong and very feminine at the same time — characteristics that I strive towards in my own life."

OK! GALLERIES: GWYNETH PALTROW STRUTS HER STUFF IN TWO STYLISH OUTFITS IN NYC

We can all marvel at Gwyn's new advertisements in August and September.