January Jones, Emma Roberts, Leelee Sobieski and Giada De Laurentiis were just a few of the bold-face names that came out last night for the launch of Target's newest marketing initiative — The Shops At Target.

OK! GALLERY: JANUARY JONES LOOKS STYLISH AND SEXY DRESSED IN ALL BLACK IN NYC

Target — which has teamed with everyone from Jason Wu to Zac Posen — plans to set up five local boutique brands with little in-store shops starting May 6.

OK! NEWS: EMMA ROBERTS AND CHORD OVERSTREET ARE BACK TOGETHER!

January, in a crisp white shirt and floral skirt, looked to be back in fighting shape a mere seven months after giving to her first child, Xander, in September.