It seemed like the Big Apple turned into one big colorful Missoni pattern last night, as the stars celebrated the launch of the designer house's pop-up store for Target. Emma Roberts, Camila Alves, Malin Akerman and more walked the red carpet, while Michelle Trachtenberg gushed about why she loves Missoni.

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"Oh my god! I’m so excited. Literally my friends and I have been scouring the look book, and don’t even get it twisted, we’re walking up and there was like some side entrance with the bouncer right there and literally my girls were like 'Okay, see ya!' " she told reporters.

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"They have an itemized list and people have been sending me requests," dished Michelle. "It’s very exciting. Missoni is one of the most luxury houses and to have something that’s more affordable. It’s exciting because then everyone can have a little bit of it."

Reporting by Sadie Gennis