Kristin Cavallari, Hilary Duff and Audrina Patridge all flock to ARCADE boutique on Melrose in West Hollywood, Calif. for their high end, hand selected fashion from Yigal Azrouel dresses to staples like jeans by Genetic Denim. "It was my goal to bring a feminine, unique sophistication to the West Coast with a focus on design, quality and fit. I want women to rediscover glamour at ARCADE," owner Rochelle Gores tells OK!. Even Jessica Simpson filmed her guest role on Entourage, which aired Aug. 1, at the store while talking to Jeremy Piven's feared and famous Ari Gold. If dresses and denim aren't for you, Rochelle has an exclusive jewelry line created by famed ... Read More >>