There seems to be quite a controversy over the new Gap logo released this week by the iconic brand. A definite contrast from the original logo (dating back to the clothing line's foundation in 1969) the new basic logo features large black text with a little blue box in the right hand corner. The institution that is The Gap has received a huge backlash since the introduction of this new logo. Ad Age summed up one major critique, citing: "Across the internet detractors have been picking apart the new look, with the most common sentiment being that it looks like something a child created using a clip-art gallery." Gap's marketing team reacted quickly to the buzz, turning the the ... Read More >>